Profit Performance:
Advertising:
Oversaw branding, printing and production for seven subsidiaries of a national insurance company. Brought budget down by 35% first year and 50% second year.
Newspapers:
Created Editorial Art Department in Stuart, Florida. Institution of color charts and graphs resulted in 35% larger subscription base and profit gain.
Instrumental in relaunching a bi-weekly tabloid as a full-color magazine resulting in a 150% advertising increase. Also recommended, researched, tested and implemented a manuscript management-and-tracking program that seamlessly integrated the editorial and design departments, reducing production time by 40%.
Pharmaceutical:
Principal artist on several pharmaceutical campaigns for a major company. Responsible for brand integrity within leg development.
Publishing:
Built and managed eight-person art department for a multi-million dollar publishing company in Cincinnati, Ohio. Computerized production operations, streamlined production and brought cost per/publication down 50%.
Co-founded a publishing company in Philadelphia area, built company up to 3 million dollar range. Instituted computer production that lowered internal costs by 50%.
Web:
Successfully launch of bi-weekly magazine web edition, which increased circulation fivefold and made content available to an international readership.
Launched company intranet for a national medical malpractice insurance company. Streamlined the internal ability to obtain all company collateral.
Computer Skills:
Adobe CS applications, Quark Express, Microsoft Office, Freehand, Pagemaker